Cookies Policy

This Cookies Policy explains how Amity Strengthwear uses cookies and similar technologies when you visit or use our website.

We use cookies to help our website operate properly, remember your preferences, improve your shopping experience, understand how visitors use our website, and, where applicable, support marketing and advertising activities.

This policy should be read together with our Privacy Policy and Terms of Service.

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They allow the website to recognise your device and remember certain information about your visit.

We may also use technologies similar to cookies, such as pixels, tags, scripts, local storage, or other technologies that store or access information on your device.

2. How We Use Cookies

Cookies and similar technologies may be used for purposes including:

  • Keeping our website secure and functioning correctly.
  • Remembering items placed in your shopping basket.
  • Maintaining your shopping session during checkout.
  • Remembering preferences and settings.
  • Understanding how visitors navigate and use our website.
  • Improving website performance and functionality.
  • Measuring the effectiveness of marketing campaigns, where applicable.
  • Providing relevant advertising or marketing features, where applicable and permitted.

3. Types of Cookies We May Use

Strictly Necessary Cookies

These cookies are necessary for the website to operate and may support functions such as shopping baskets, checkout, account security, fraud prevention, and other essential website functions.

Where a cookie is strictly necessary to provide a service you have requested, applicable UK rules may allow it to be used without consent. We will still provide information about these technologies where appropriate.

Preference Cookies

These cookies may remember choices you make, such as language, region, or other website preferences, so that your experience can be more convenient.

Analytics Cookies

Analytics cookies may help us understand how visitors use our website, including which pages are visited, how visitors navigate the website, and whether website features are working effectively.

Where consent is required, analytics cookies will only be activated after you provide the appropriate consent.

Marketing and Advertising Cookies

Where applicable, marketing or advertising technologies may be used to help measure advertising performance, understand interactions with marketing content, or provide advertising that is more relevant to visitors.

Non-essential marketing and advertising cookies will not be activated unless the appropriate consent has been obtained where required by applicable law.

4. Essential Cookies and Consent

Under UK rules, certain cookies and similar technologies may be exempt from consent when they are strictly necessary to provide an online service requested by the user or to carry out a communication over an electronic communications network.

For non-essential cookies and similar technologies, we will provide clear information about their purposes and seek consent where required. Non-essential technologies should not be activated before the required consent has been obtained.

You can change or withdraw your cookie preferences where our website provides a cookie preference or consent-management tool.

5. Third-Party Cookies

Some cookies or similar technologies may be provided by third parties whose services are integrated into our website. These may include service providers supporting website functionality, analytics, security, payments, advertising, or other online services.

The exact third-party technologies used may change over time. Where applicable, we will provide information about relevant third parties and the purposes for which their technologies are used.

Third-party providers may process information according to their own privacy policies and terms. Where personal data is involved, we take applicable data protection requirements into account.

6. How Long Cookies Remain on Your Device

Some cookies are temporary and expire when you close your browser. These are commonly referred to as session cookies.

Other cookies may remain on your device for a longer period. These are commonly referred to as persistent cookies and may remain until they expire or you delete them.

Cookie durations depend on their purpose and configuration. We aim to use appropriate retention periods that are proportionate to the purpose for which the technology is used.

7. Managing Your Cookie Preferences

Where applicable, you can manage non-essential cookie preferences through our cookie consent or preference-management tool.

You can also control cookies through your browser settings. Most browsers allow you to view, delete, block, or restrict cookies.

Please note that disabling certain cookies may affect the functionality or performance of parts of our website. For example, essential shopping or checkout functions may not operate correctly if required technologies are blocked.

8. Withdrawing Consent

Where we rely on consent for non-essential cookies or similar technologies, you may withdraw your consent at any time using the available cookie preference controls.

Withdrawing consent does not affect processing that was lawfully carried out before consent was withdrawn.

9. Cookies and Personal Data

Some cookies may involve information that can be associated with an identifiable individual. Where cookie-related information constitutes personal data, we process it in accordance with applicable UK data protection law, including the UK GDPR and the Data Protection Act 2018.

For more information about how we collect, use, protect, and retain personal data, please see our Privacy Policy.

10. Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes to our website, the technologies we use, our business practices, or applicable legal and regulatory requirements.

When we make changes, we will update the “Last Updated” date at the top of this page. Where appropriate, we may also request fresh consent if our use of cookies or similar technologies materially changes.

11. Contact Us

If you have questions about this Cookies Policy or how we use cookies and similar technologies, please contact us:

Amity Strengthwear

Address: 270 Cambridge Heath Rd, London E2 9DA, United Kingdom

Email: customerservice@amitystrengthwear.com

Phone: +44 768-1341-198

© 2026 Amity Strengthwear. All rights reserved.

270 Cambridge Heath Rd, London E2 9DA, United Kingdom

customerservice@amitystrengthwear.com