At Amity Strengthwear, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, place an order or contact us.

We process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as applicable.

1. Who We Are

Amity Strengthwear
270 Cambridge Heath Rd
London E2 9DA
United Kingdom

Email: customerservice@amitystrengthwear.com
Phone: +44 768-1341-198

For questions about how we handle your personal information, please contact us using the details above.

2. Personal Information We Collect

Depending on how you use our website, we may collect:

• Name and contact details, such as email address, telephone number and delivery address.
• Billing and transaction information required to process purchases.
• Order details, including products purchased, order number and delivery information.
• Information you provide when contacting our customer service team.
• Website usage information, such as IP address, browser type, device information and pages visited.
• Cookie and similar technology information, where applicable and in accordance with your choices.

3. How We Collect Your Information

We may collect information directly from you when you place an order, create or use an account, complete a form, contact us, subscribe to communications or otherwise interact with our website.

We may also receive certain information automatically when you use our website, including technical and usage information collected through cookies and similar technologies.

4. How We Use Your Information

We may use your personal information to:

• Process and fulfil your orders.
• Arrange payment and delivery.
• Send order confirmations and shipping updates.
• Respond to customer service enquiries.
• Process returns, refunds and other after-sales requests.
• Maintain and improve our website and services.
• Protect our website, customers and business against fraud, misuse and security threats.
• Meet applicable legal, accounting and regulatory obligations.
• Send marketing communications where we are legally permitted to do so and, where required, you have provided consent.

5. Lawful Bases for Processing

Depending on the circumstances, we process personal information using one or more lawful bases under applicable data protection law.

• Contract: where processing is necessary to process and fulfil your order or provide services you have requested.
• Legal obligation: where we need to comply with applicable legal, tax, accounting or regulatory requirements.
• Legitimate interests: where processing is necessary for legitimate business purposes, such as website security, fraud prevention, customer service and improving our services, provided those interests are not overridden by your rights.
• Consent: where applicable, such as certain marketing or non-essential cookies and similar technologies.

6. Payment Information

Payments may be processed through third-party payment providers available during checkout. Where payment is handled by a payment provider, we may not receive or store your complete payment card details.

Payment providers may process your information according to their own privacy policies and terms. We recommend reviewing the relevant provider's privacy information when making a payment.

7. Sharing Your Information

We may share personal information with trusted service providers where necessary to operate our business and provide our services. These may include:

• Payment and payment-processing providers.
• Delivery and shipping providers.
• Website, hosting and ecommerce service providers.
• Customer service and communication providers.
• Analytics, security and technology providers, where applicable.
• Professional advisers or authorities where disclosure is required by law.

We only share information where there is an appropriate legal basis and, where applicable, appropriate contractual and security measures are in place.

8. International Data Transfers

Some service providers we use may process personal information outside the United Kingdom. Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection requirements.

9. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to fulfil contractual, legal, accounting and regulatory requirements.

Retention periods may vary depending on the type of information and the reason it is being held. When information is no longer required, we will securely delete or anonymise it where appropriate.

10. Cookies and Similar Technologies

Our website may use cookies and similar technologies to provide essential website functionality, remember preferences, understand website usage and, where applicable, support marketing activities.

Where consent is required for non-essential cookies, we will request your consent before using those technologies. You can also manage certain cookie preferences through your browser or available cookie-management tools.

11. Your Privacy Rights

Subject to applicable legal conditions and exemptions, you may have rights regarding your personal information, including:

• The right to request access to your personal information.
• The right to request correction of inaccurate or incomplete information.
• The right to request deletion of your personal information in certain circumstances.
• The right to request restriction of processing in certain circumstances.
• The right to object to certain processing.
• The right to data portability where applicable.
• The right to withdraw consent where processing is based on consent.

To exercise a privacy right, please contact us using the details provided below. We may need to verify your identity before completing certain requests.

12. Marketing Communications

Where permitted by law, we may send information about our products, services or promotions. Where your consent is required, we will only send marketing communications after receiving the appropriate consent.

You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the relevant communication or by contacting us.

13. Data Security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmission or electronic storage can be guaranteed to be completely secure.

14. Children's Privacy

Our website is not intended to knowingly collect personal information from children who are not legally able to use our services without appropriate involvement of a parent or guardian. If you believe that a child has provided personal information to us improperly, please contact us.

15. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy policy of any third-party service you visit.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or data-processing practices.

Any updated version will be published on this page with a revised "Last Updated" date. We encourage you to review this page periodically.

17. Complaints and Contact

If you have a question or concern about how we use your personal information, please contact us first so that we can try to resolve the issue.

Amity Strengthwear · 270 Cambridge Heath Rd · London E2 9DA · United Kingdom